"Make It 90 RMB" — Why We Said No, and What We Did Instead

A real conversation with an Indian distributor, a budget constraint, and a custom configuration that worked.

The Request: Push the R20 Price Down

The customer wanted the R20B but had a firm budget in mind:

"The R20 price is lower. Make it in 90 RMB."

We were honest:

"There's no room for further reduction in profit margins. Going any lower would require downgrading the specifications."

That was not a refusal. It was an opening.

[Screenshot: Customer asks to lower R20 price to 90 RMB — we explain margin limit]

The Alternative: R37 with a Custom Configuration

Instead of holding firm on the R20, we introduced a different model:

"If you find the price of the R20B too high, I can recommend the R37 to you. This model typically comes with the 4575 chip and 300W power, but I can customize it for you with the 4070 chip and 200W power. This configuration is more affordable "

The logic: same product category, lower-spec chip and power, lower price — a configuration built specifically to fit his budget without cutting corners on the R20.

[Screenshot: We propose R37 with 4070 chip / 200W custom configuration]

The Pushback: Compatibility Concern

The customer's first concern was practical:

"R37 can't support all cars — it will blink or damage the fuse."

A fair concern. High-power LED bulbs can cause CANBUS errors or fuse stress on certain vehicles. We addressed it directly:

"No, this one is 200W per pair. The configuration has already been adjusted."

Then we sent a test video — shot on a TKlamp TK2301E Automotive Lighting Tester — showing the actual power readings: initial output 95–100W per bulb (200W per pair), stable output 70–75W.

[Screenshot: Customer raises compatibility concern — we confirm 200W adjusted configuration with test video]

The Outcome: Samples Ordered for Testing

After seeing the test data, the customer's response:

"I need these samples. I have to check — after I will confirm."

Not a full order yet — but a sample request backed by a clear testing plan. That is exactly the right outcome for a new configuration: test it in the real market, then scale.

What This Case Shows

Budget constraints do not have to mean "no deal." They mean "find the right configuration."

The R37 at standard spec (4575 chip / 300W) was not the answer for this customer. The R37 at adjusted spec (4070 chip / 200W) was — lower chip tier, lower power, lower price, and still within the compatibility range for his market.

The key difference from just "offering a cheaper product": we showed the test data. Not a spec sheet claim — an actual instrument reading, on video, from our factory floor.This flexible-configuration service is not exclusive to the R37. Across our full product portfolio including R20, R33, R36 and other high-performance models, we support adjustable chips and power tuning. Whether your target is premium high-output performance or cost-optimized specifications for tight-budget markets, we can tailor hardware parameters and validate real-world performance with lab test data.

[Screenshot: Redsea  full-range product customization service, covering chip, power, logo and packaging adjustments for diverse budget and market requirements]

Have a Budget That Doesn't Match the Standard Spec?

Tell us your target price range and your market's typical vehicle mix. We will tell you which configuration fits — and back it with test data before you commit to stock.

Contact: [email protected] | www.redseaheadlight.com